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Frome given £10,000 cash boost to help promote town centre

AGROUP that has been set up to support Frome town centre has been given a £10,000 cash boost by central government.

Following a successful government bidding process, members from the Frome Town Team learned last week that they would be presented with thousands of pounds to help market the town as a visitor destination.

Neil Howlett, chairman of the Frome Town Team and president of the Frome Chamber of Commerce said, “I am delighted that our bid to Government has been successful.

“This will be a great boost to a project which has been in the planning stage for some time and I am certain will be enthusiastically supported by the business community in Frome.”

The town team will also become a national Town Team Partner and will be able to access a package of support from the Association of Town Centre Management. The support package aims to promote shared learning and best practice, with the help of retail experts and other town teams from across the country.

The group is also looking into the development of a specialised Frome app for smartphones, that could help guide visitors to shops in the town. The town team will also consider installing a town map, which will provide descriptions of sights and shops around Frome.

Anyone interested in the work of Frome Town Team should contact Peter Wheelhouse, Frome Town Council’s economic development and regeneration manager on 01373 475573 or at