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The Times named Frome as the sixth coolest place to live due to its popularity with celebrities and summer markets.
The national newspaper reported that fashion designer, Pearl Lowe, regularly visits the town because of its “great vintage stores”.
Mayor of Frome cllr Pippa Goldfinger said, “Frome is such a lively town and it is packed full of great independent shops and a thriving market, making it an original and interesting place to live. There are lots of small creative businesses starting up and the town has a great buzz to it.
“The article is a little light on detail but what they do reflect is a national interest in what is going on in Frome. Frome’s independent shops and cafes along with the great markets and lively art and music scenes make it an attractive town for footloose people to choose to live in.
“An influx of new people setting up businesses in Frome increases employment opportunities and stimulates the town centre economy which is to be welcomed.
“It’s good to see Frome’s unique offering celebrated in the national press and it will be interesting to see the effect this has on the town.”
The Times article states other features that add to Frome’s cool factor are; “hip Bruton” is up the road and the celebrity draw of “popular media set hang-out Babington House.”
The article goes on to name housing prices at £350,000 for a period family home, with a terraced house costing in the region of £250,000.
The top spot was taken by Hebden Bridge, in Yorkshire which is described as a haven for artists, musicians and New Agers, and Bethnal Green in London, ‘a magnet for hipsters’, was named second place.