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Frome Town’s new crest: Made by fans for the fans

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Frome Town Football Club has announced the launch of their brand new club crest, to be used across the club.

The club has been working alongside SF Marketing Consultancy and Kane McGuiness Design in the rebranding process over the last 12 months. This was a process designed to ensure the club could reflect the modernisation and changes being undertaken within the club, whilst remaining true to the club heritage and Robins nickname.

The process began back last summer where the club committed to a five-year aspiration to become the “Best Non-League Club in the Country”, lofty ambitions designed to ensure that any activities undertaken must be performed at a high level, to allow the club to drive on and off the field success. 

The design process was managed by Frome-based designer Kane McGuiness with Scott Fitzgibbon, with the aim of creating a design that could be easily used across all club communications. The importance was largely focused around the clarity of being able to present the Frome Town wording and a newly-stylised Robin, in a manner that could be replicated on merchandise as effectively as online. The process underwent design iterations being reviewed by the club, selected fan groups and players to gauge the thoughts and to provide any insights.

Kane said, “Our new identity for Frome Town FC symbolizes a transition for the club, with a fresh look and new crest. Our design works on all environments with a consistent and versatile appearance. It’s easily adaptable to all modern-day communications for merchandise, print and digital, whilst keeping the Robin at the heart of our team”

Scott added, “Across the club we are looking to modernise and change misconceptions across the local community. This is well under way with the club’s ‘We are #BA11’ campaign which has been running for 10 months, and now the club has a new modern feel to showcase this progress.”

Jeremy Alderman, chairman, Frome Town FC said, “We are delighted to see the club continue to evolve and lead the way for sport in Frome, whether that’s men’s, women’s, children’s or ability teams. We now have a new identity to represent this development. The club continues to grow daily. Now our supporters have a real opportunity to show their pride in the club, especially its tireless work in the community, to help make Frome Town FC a real asset to the town itself.”

As the new season approaches, more merchandise and replica kits will be available as the club looks to give the fans more options to show their pride in their everyday activities. 

The club has also confirmed that from next season, Frome Town Ladies has renamed to Frome Town Women. Both teams will be sharing the same design home shirts, with the new crest on the front of the shirts.

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