A leading provider of private hearing care locally has announced the appointment of a Clinical Scientist Audiologist who brings with her extensive NHS and private sector experience, as part of the company’s ongoing expansion.
South West Hearing Care, which operates clinics in Westbury, Street and Somerton, welcomed Cathy Cass RHAD MSc to the team earlier this month.
“At a time when many audiology services, particularly NHS clinics, are facing cuts, delays and staffing shortages, we are bucking the national trend by investing in our people, technology and local presence,” said Director and Lead Audiologist Simon Swindells.
“Cathy brings exceptional clinical skills and a compassionate, clear approach that our clients will really value. Her appointment reflects our belief that local, independent hearing care has never been more important. This appointment underlines our commitment to delivering advanced, ethical and personalised hearing care in the community.”
Cathy, who will be primarily based at the Westbury clinic, supporting the company’s growing number of clients across the region said, “Joining the independent sector has allowed me to work in a more personalised way with patients.
“Hearing loss affects far more than just the ears, it has a huge impact on wellbeing, relationships and quality of life. South West Hearing Care gives me the time and clinical freedom to deliver truly patient-centred care.”
Cathy holds a Master’s in Audiology from the University of Southampton and an MSc in Clinical Neurosensory Science from Aston University. After retraining in audiology in 2018, she joined the NHS and completed the prestigious Clinical Scientist training programme, gaining specialist experience in complex hearing loss, dementia care, paediatrics and balance assessments.
Her clinical interests include the connection between hearing and cognition, and the importance of early intervention to preserve communication, independence and brain health.
To book a free hearing assessment, visit www.southwesthearingcare.co.uk or call 01373 823076.
Pictured: New Clinical Scientist Audiologist Cathy Cass RHAD MSc












![Town-wide programme brings month of social activities in May
A month-long programme of activities and events is set to take place across the town in May as part of an initiative encouraging residents to connect with themselves, each other and local places.
The scheme, Frome Connects, will run throughout the month and includes a mix of social activities, creative events and informal meet-ups in community spaces.
Highlights include the return of Dress Up Fridays, which began during lockdown and invites people to wear formal clothing or fancy dress and turn the town into their catwalk each Friday.
Set-piece moments include a Kate Bush-themed flashmob (Running Up That [Catherine] Hill) on 30th May, followed by a bell peal at St John’s Church where the bells will play Running Up That Hill.
There will also be a whole-town drone photo on Friday 30th May, with everyone encouraged to ‘look up’ at around 12.30pm.
Read more on our website, the link is in our bio.
Pictured: l-r Jenny Hartnoll and Ginny Adams Town-wide programme brings month of social activities in May
A month-long programme of activities and events is set to take place across the town in May as part of an initiative encouraging residents to connect with themselves, each other and local places.
The scheme, Frome Connects, will run throughout the month and includes a mix of social activities, creative events and informal meet-ups in community spaces.
Highlights include the return of Dress Up Fridays, which began during lockdown and invites people to wear formal clothing or fancy dress and turn the town into their catwalk each Friday.
Set-piece moments include a Kate Bush-themed flashmob (Running Up That [Catherine] Hill) on 30th May, followed by a bell peal at St John’s Church where the bells will play Running Up That Hill.
There will also be a whole-town drone photo on Friday 30th May, with everyone encouraged to ‘look up’ at around 12.30pm.
Read more on our website, the link is in our bio.
Pictured: l-r Jenny Hartnoll and Ginny Adams](https://scontent-lhr6-1.cdninstagram.com/v/t51.82787-15/684201964_18069463433653265_2722712448142239347_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=lpPD1lkIpzUQ7kNvwGc5hdb&_nc_oc=Adpzr2hnI58mBzDyMxcnkdK_pr7-84FAARfoTk3dgtKJKwIbvYouQytEkAdXpaUAvxU&_nc_zt=23&_nc_ht=scontent-lhr6-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=QKz5uslOl1wFJGffej9rcQ&_nc_tpa=Q5bMBQEhS3JmIIRGVtdvc7NeDg-szHPgOZvSeqR7PYflJsqm1cp0XCNujCDPTyODWI0mmJV4mujraOr9&oh=00_Af2_0pgXuakjMTfphq9JSx7v6C2RU__qPFT1d7jQmFh5EA&oe=69F7C6AA)
