Frome resident launches midlife wellness brand

A resident from Frome has launched a new wellness brand creating supplements aimed at supporting women through midlife and beyond.

Chris Curwen is the founder of Creatonics, which has launched what it describes as the UK’s first day-and-night creatine system formulated specifically for women over 40.

The brand has partnered with Bath-based personal trainer and Olympic gold medallist Amy Williams MBE, who has become a founding ambassador for the company.

A spokesperson for the Creatonics founding team said, “The company is born from the need to support women through the physiological shifts of midlife, perimenopause, menopause and beyond. Creatonics is redefining how women approach strength and healthy ageing. While creatine is widely celebrated for its muscle function and performance benefits, Creatonics is the first brand to optimise it specifically for a woman’s natural daily rhythm with a dual-formula approach.

“The unique two-part system delivers 5g of creatine in both the day and night blends, providing a comprehensive 10g daily dose, an amount being increasingly studied for potential brain and cognitive benefits. The ‘day’ blend features Zensera; a natural Lemon Balm extract, vitamin D3+K2, and methylated B vitamins to support everyday vitality, mental clarity, and bone health.

The ‘night’ blend pairs creatine with magnesium glycinate, zinc and SheVari4, a natural shatavari root extract with exciting new research in women’s health, to support overnight recovery.

“We built the formula we couldn’t find anywhere else.”

Amy Williams MBE, who won Great Britain’s first individual Winter Olympic gold medal in 30 years at the 2010 Vancouver Games, said, “As a personal trainer and someone passionate about long-term health, I am proud to partner with a local Bath brand that is genuinely championing women’s midlife health.

“Women over 40 often face unique challenges with energy, muscle retention and hormonal balance. Creatonics takes away the guesswork with a system that supports a woman’s body around the clock. I’m excited to help bring this game-changing product to women across the UK.”

Creatonics is manufactured in the UK, and the day-and-night system is available now directly through the company’s website.