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Community social media project continues to celebrate town’s diversity

July 16, 2025
in Latest news
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Community social media project continues to celebrate town’s diversity

Liam McKinnon

A popular social media community project in Frome has reached the halfway point of its inaugural year, celebrating the diverse array of people, communities and independent businesses across the town.

Frome52 welcomes a new Frome-based person as host each week for a year. Each participant shares posts, talking points and interactive content about the Frome community and what they contribute to the town before handing over to the next person.

It aims to portray the varied lifestyles that make Frome unique and provides a chance for locals to showcase their work and world.

Martin Scott as The Town Crier

Frome Town Crier, Martin Scott, who also runs a cheesemonger business in the town, said,  “I had no grand plan for my stint on Frome52; mostly I wanted to offer a peek behind the cheese counter and into the life of a Fromie (albeit one still on probation after a mere 13 years’ residency). I used my week to shout about a few causes I care about, give some love to local independents, and share the odd personal ramble.

“It was fun and creative, engaged the mildly obsessive part of my character, and was also strangely cathartic. Big thanks to Liam for trusting me with the passwords to the account.”

So far this year, Frome52 has collated a varied and eclectic line-up, including Dogs For Health – promoting mental wellbeing in the community with therapy dogs, volunteers, and heartfelt connections; Hunting Raven bookshop – an award-winning indie bookshop; Plod For Pastries – a fun and social community running group; and Still Life Gin – a distillery and blending lab based on Catherine Hill.

Still to take over the social media account this year is Frome Tennis Club – Frome’s friendly tennis and pickleball club; Sofar Sounds – secret, intimate gigs at unique, surprising spaces and the perfect environment to discover new talent; Frome Life Drawing – informal life drawing sessions hosted at Palmer Street Bottle and Frome FM – Frome’s community radio station.

Frome52 joins a number of community focused rotation curation projects across the world. The project was founded by local resident Liam McKinnon. Visit: instagram.com/frome.52

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