A Frome resident has modelled on the catwalk for the UK’s leading breast cancer charity, following her breast cancer diagnosis and ongoing treatment.
Julie Bowler, who was diagnosed with breast cancer in 2018 after finding a lump while checking herself in the shower, was one of 24 people from across the UK who took part in the Breast Cancer Now fashion show in London on 14th May.
The event celebrated 30 years of Asda Tickled Pink, which has raised more than £100 million for breast cancer charities. Julie, who is an Asda pharmacy dispenser in Frome, was chosen as the Asda Tickled Pink model.

Julie said, “As a pharmacy dispenser, I see every day how important awareness and support are but being given the chance to share my own story on such a meaningful platform has been truly life-changing.
“Asda’s commitment to the Tickled Pink partnership and the work they do alongside Breast Cancer Now goes far beyond fundraising. It creates real hope, real impact and real community for people like me who have lived through breast cancer. Knowing that my workplace stands so strongly behind this cause fills me with pride.”
Head of the Asda partnership at Breast Cancer Now, Rachel Carrington, said, “We are so incredibly grateful to Julie for sharing her experience and taking part in the show in support of Breast Cancer Now.”




