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New lager launched for Frome football fans

October 6, 2026
in Latest news
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Football supporters in Frome can now enjoy a locally brewed pint on matchdays following a new partnership between Frome Town Football Club and Frome Brewing Company.

Frome Town Lager will be served at Badgers Hill and is brewed less than a mile from the stadium, at Frome Brewing Company’s site at Commerce Park.

Frome Brewing Company said, “We’re incredibly proud to be partnering with Frome Town FC and to become the club’s house lager.

“As a brewery based right here in Frome, being part of the town’s football club feels like a natural fit. Frome is a town with a strong sense of community and we want Frome Brewing Company to be part of that — supporting the places, people and events that bring the town together.

“We hope this partnership can become part of matchday life for supporters and the wider community and that we can share plenty of good times together as the Robins continue to grow.

“It’s a partnership between two Frome institutions and one we hope will stand the test of time.”

Frome Town AFC added, “We’re delighted to announce a new partnership with Frome Brewery, bringing a brand-new local beer to Badgers Hill.

“From the terraces to the brewery, this partnership is all about supporting local, celebrating Frome and bringing people together.”

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