FROME soup and risotto brand Watmuff & Beckett is celebrating after doubling its store listing with supermarket Asda.
The ready-to-heat gourmet food products are now available in a total of 57 stores, just one year after they first appeared on the shelves.
The company was started five years ago by school friends Michael Beckett, a Michelin Star-trained chef, and Andrew Watmuff, a farmer’s son with a background in retail. It is now based at Court Farm in West Woodlands.
Andrew said, “We are excited that Asda have seen the potential within our products and look forward to this new period of growth within the retailer.
“Eating UK grown produce shouldn’t mean you have to cook everything from scratch at home. There is an increasing demand coming from consumers who want the simplicity of a ready meal but also want it to be healthy and from sustainably managed UK farms.
“We are really pleased our product continues to prove popular within the category and look forward to working together with Asda and the team to grow our sales and brand further.”
Watmuff & Beckett is the first company in the UK to have a Red Tractor approved soup on sale – a soup which only contains UK farm produce of a high standard.
The brand aims to capitalise on the continued growth of the fresh soup category, which is growing +15% y-o-y, and has a take home value of £124m.
Find out more about the brand and its range go to www.watmuffandbeckett.co.uk
![Town-wide programme brings month of social activities in May
A month-long programme of activities and events is set to take place across the town in May as part of an initiative encouraging residents to connect with themselves, each other and local places.
The scheme, Frome Connects, will run throughout the month and includes a mix of social activities, creative events and informal meet-ups in community spaces.
Highlights include the return of Dress Up Fridays, which began during lockdown and invites people to wear formal clothing or fancy dress and turn the town into their catwalk each Friday.
Set-piece moments include a Kate Bush-themed flashmob (Running Up That [Catherine] Hill) on 30th May, followed by a bell peal at St John’s Church where the bells will play Running Up That Hill.
There will also be a whole-town drone photo on Friday 30th May, with everyone encouraged to ‘look up’ at around 12.30pm.
Read more on our website, the link is in our bio.
Pictured: l-r Jenny Hartnoll and Ginny Adams](https://scontent-lhr6-1.cdninstagram.com/v/t51.82787-15/684201964_18069463433653265_2722712448142239347_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=109&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=lpPD1lkIpzUQ7kNvwGc5hdb&_nc_oc=Adpzr2hnI58mBzDyMxcnkdK_pr7-84FAARfoTk3dgtKJKwIbvYouQytEkAdXpaUAvxU&_nc_zt=23&_nc_ht=scontent-lhr6-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=QKz5uslOl1wFJGffej9rcQ&_nc_tpa=Q5bMBQEhS3JmIIRGVtdvc7NeDg-szHPgOZvSeqR7PYflJsqm1cp0XCNujCDPTyODWI0mmJV4mujraOr9&oh=00_Af2_0pgXuakjMTfphq9JSx7v6C2RU__qPFT1d7jQmFh5EA&oe=69F7C6AA "Town-wide programme brings month of social activities in May
A month-long programme of activities and events is set to take place across the town in May as part of an initiative encouraging residents to connect with themselves, each other and local places.
The scheme, Frome Connects, will run throughout the month and includes a mix of social activities, creative events and informal meet-ups in community spaces.
Highlights include the return of Dress Up Fridays, which began during lockdown and invites people to wear formal clothing or fancy dress and turn the town into their catwalk each Friday.
Set-piece moments include a Kate Bush-themed flashmob (Running Up That [Catherine] Hill) on 30th May, followed by a bell peal at St John’s Church where the bells will play Running Up That Hill.
There will also be a whole-town drone photo on Friday 30th May, with everyone encouraged to ‘look up’ at around 12.30pm.
Read more on our website, the link is in our bio.
Pictured: l-r Jenny Hartnoll and Ginny Adams")
